TEACH MILLENNIALS ABOUT BUYING FURNITURE
The comment sections on news articles are often some of the most informative sites on the(Furniture shops in Sunderland) internet (provided you don’t go to the challenging news comment sections).
A comment in the article “Why Does This Couch from West Elm Suck So Much?” says, “There should be classes on what makes good furniture.”
Another quote from an article in the Buzzfeed piece “How One Generation Changed the Way We Think About Furniture” For real, and not just for image-making purposes?”
There is an enormous gap in information about how to purchase furniture. The millennial generation wants to understand the qualities that make quality furniture.
They want furniture that will be durable and last like those their parents owned. While not everyone in the Millennial generation is willing to pay the price of IKEA and Wayfair (many remain in graduate school or don’t have yet moved to an entry-level position), Some are desperate for someone to explain the qualities that make furniture of high-quality and where to purchase it.
Furniture designers and furniture retailers Here are your call to action. Your target audience needs information. Now, it’s your turn to deliver the information. If you’re using a blog (and in case you’re not, check this first), Use the furniture blogs to offer your knowledge.
Here are five ideas to help you get to get started.
You’ve probably heard of “fast fashion,” which describes cheaply manufactured clothing that is broken after some wear, then offered at a bargain cost.
Manufacturers can save money by making inexpensive clothing. They also earn more since buyers must purchase new clothes from them to replace items that wear out.
The term “fast furniture” is the newest trend, and it refers to furniture with a low price, typically available by IKEA, Target, Walmart, and online stores: cheaply produced and quick to break.
The business model follows the same producing the cheapest furniture that can be broken and forcing consumers to purchase from them again.
No matter what the industry’s opinion regarding fast furniture is a fact, and has an appropriate place. Students in college and recent graduates, for instance, have no money for furniture; therefore, speedy furniture makes sense.
This study suggests that Generation Y are more likely to cross states for work and school. Don’t they have enough money to employ professional movers? Therefore why invest in furniture that could be destroyed or damaged during moving?
It’s not difficult to slip into a slump, and some seemingly long-lasting furniture isn’t built to last. In February of last year, The Awl writer Anna Hezel expressed her opinion on West Elm’s Peggy sofa — the $1,200 sofa that started disintegrating within two weeks of purchase.
At 28, Hezel had never purchased expensive furniture before, so $1,200 seemed reasonable to purchase a decent item of furniture. She was upset and shocked when West Elm employees informed her that Peggy intended to last between one and three years.
The younger generation isn’t always able to spot the fast furniture, mainly when prices are an inch higher. In your blog, you should identify the fast furniture to your readers and recognize its value.
Write about why it’s cheaply produced and why it isn’t sustainable over the long term. Compare the prices and quality over time, and explain how an investment worth it can save you money.
Dos and Don’t of Furniture Shopping
The well-known Dos and Don’ts list is simple to(Furniture stores Sunderland) read and straightforward to make. People who read the furniture blog appreciate their straightforward advice: follow this, not do this, don’t do that. For those without experience purchasing furniture or furniture, an Dos and Don’ts list can be a good starting place.
One method to make this can be to put it in a frame in what you envision customers would look for furniture.
For Millennial customers, in particular, this is their first experience in the furniture department of a retailer. Offer them the information you want every customer to have before entering your shop, and you’ll enjoy more successful customer interactions.
Website descriptions for products can also be inaccurate. But when you click on Wood Type, it lists no wood.
It’s evident to most of those in the business; however, to the consumer -especially the younger onesit’s not so obvious. Although they may be able to guess that they’re not receiving authentic wood, the consumers may not know why this is so important.
Discussing the different types of wood, the construction designs, and seat fillers could be excellent blog topics. Discuss how various pieces of furniture come together and explain what makes a durable design.
Write multiple blog posts on various construction styles, as well as a piece about tips to spot poorly manufactured furniture. In a sense, it’s like taking the customer into the background to explain the furniture they use daily.
Style and Furniture
We all want to appear fashionable, but fashions change into and out of fashion every couple of years. Removing the shirt is one thing. However, buying a new couch is different.
While everyone should purchase comfortable furniture, young buyers need to consider their purchases in terms of how they’ll appear in 10 years. Do they like the design that the item has?
Provide simple suggestions on the latest trends: Buy modern, large, and neutral furniture and trendy design. The decor is more affordable and is easy to replace.
It is also possible to discuss the possibility of reupholstering furniture to extend the life of your furniture. Many buyers, not only young people, are uneasy about investing in better furniture because they are planning to have pets or children.
Who may cause some damage to their furniture.
We know regular cleaning and maintenance can keep furniture in good condition for many years to come, So it’s time to train Millennials on how to care for furniture.
Pick a piece of furniture for each post and offer some suggestions on how you can take care of it. Discuss how proper maintenance means the longevity of your furniture and how an amount of attention will go a long way.
Final Furniture Blog Tips
Once you’ve composed the best content, ensure that you use it. Share your furniture blog posts on your social media accounts frequently to increase the number of fans, and distribute your blog’s posts via emails to your customers.
If customers contact you to ask questions, direct customers to the blog and tell them about how your content can aid them. If you provide personal appointments and have a schedule.
Send an email before the appointment with hyperlinks to your website for customers to begin thinking about the best way to purchase furniture.